London Fashion Week begins today and many of the industry’s big names are heading down to see the new styles and trends on the catwalk. But did you know that Bethnal Green has its fair share of fashion too?

Lurem

Lurem is a Japanese/British fashion house which started in 2014. Their fashion style is orientated towards the 20-40 year old woman searching for unique pieces to add to their lifestyle. The aim is classically cool products for the urban, international female. If that sounds like you, then head to Bethnal Green Road!

138 Bethnal Green Rd, London E2 6DG

Rockafella/Blush

Rockafella and its sister store Blush are located on Roman Road. Established 15 years ago in the heart of the East End, they initially used to design their clothes in house. Nowadays they travel all over Europe, trying to find the best and coolest brands all over Europe to offer to their loyal customers.

79-81 Roman Rd, London E2 0QN

Bethnal Green Road Market/Columbia Road

Bethnal Green’s market stalls are of course a place to find a bargain or two. Columbia Road is not just a flower market – it also has a number of clothing and jewellery stores, where you can be sure to find a piece that you’ll like. Bethnal Green Market is inundated with clothes, so you won’t be able to get away!

Bethnal Green Road Market, Columbia Road Shops

Beyond Retro

Beyond Retro has its flagship store on Cheshire Street, and have been pioneers of the thriving East London vintage scene. A trawl through their store is a journey of discovery of a “pick’n’mix of 20th century fashion”. Their passion for vintage recycling is echoed in their own label range, which they launched in 2009.

110-112 Cheshire St, London E2 6EJ

London Ethnic

London Ethnic is a fashion label located in Oxford House just off Bethnal Green Road, and their mission statement is to “provide London fashion to the world” by selecting designers who produce British fashion made in the UK. They couple this mission with a commitment to fair and sustainable production, making sure that designers and workers are given a fair share of profits.

Oxford House, Derbyshire St, London E2 6HG